Privacy policy

1. Purpose of this Policy

Equocube S.r.l., operating under the brand Lorenzi Como, sells high-end apparel and accessories through its website www.lorenzicomo.com (the “Website”).

In order to operate the Website, create and manage customer accounts, process orders, receive payments, ship products, provide customer support, and (where applicable) send marketing communications, Equocube S.r.l. collects and processes personal data.

This Privacy Policy (the “Policy”) explains how we collect, use, store, and protect personal data, in accordance with Regulation (EU) 2016/679 (GDPR) and applicable Italian data protection law.

Certain personal data is required to provide our services (e.g., to fulfill an order and deliver products). If you do not provide such data, we may not be able to perform the relevant service.

We may update this Policy at any time to reflect legal, regulatory, case-law, editorial, technical, or operational changes. Please refer to the latest version before using the Website.

2. Data Controller

The data controller is:
Equocube S.r.l.
Registered office: Corso 22 Marzo 5, 20129 Milan (MI), Italy
VAT number (P.IVA / IVA): 13548150963
SDI (Italian e-invoicing code): M5UXCR1
Chief Executive Officer (Amministratore Delegato): Nicola Vablais
Customer support: hugo@lorenzicomo.com

3. Personal Data We Collect

We may collect the following categories of personal data:

3.1 Account data

  • First and last name

  • Email address

  • Phone number

  • Billing and shipping address

  • Account password (stored in encrypted/hashed form)

3.2 Transaction and order data

  • Order details (items purchased, options/size, quantity, price, date)

  • Returns and refunds history

  • Operational communications related to the order (confirmation, shipping, after-sales)

3.3 Payment data

Payment card details (card number, expiry date, security code) are collected and processed directly by our payment providers (e.g., Stripe / PayPal) and are not accessed by Equocube S.r.l., except for technical information required to manage the transaction (e.g., payment status, transaction identifiers).

3.4 Customer service data

  • Emails, chat messages, phone calls, and any attachments or information you choose to provide

3.5 Browsing and device data (cookies and trackers)

  • IP address and device identifiers

  • Browser type, language, pages visited, date/time of access

  • Approximate location (depending on your device/browser settings)

  • Preferences data (session, cart, login status)

3.6 Social media and third-party services

Third parties (e.g., social platforms, plugins, pixels, analytics tools) may collect data through the Website according to their own policies. To the extent permitted by law, Equocube S.r.l. is not responsible for third-party practices. Some features may not function if you do not consent to certain data collection.

4. Why We Process Personal Data (Purposes and Legal Bases)

We process personal data for the following purposes:

  1. Order management and contract performance

  • Processing purchases, confirming orders, invoicing, managing returns/withdrawals, issuing refunds
    Legal basis: performance of a contract

  1. Payments and fraud prevention

  • Payment processing by payment providers; fraud prevention checks
    Legal basis: performance of a contract + legitimate interests (security/fraud) + legal obligations where applicable

  1. Customer account creation and management

  • Account access, authentication, preferences, order tracking
    Legal basis: performance of a contract

  1. Shipping and delivery

  • Sharing necessary data with carriers and logistics providers
    Legal basis: performance of a contract

  1. Website operation, security, and improvement

  • Maintenance, logging, security monitoring, debugging, improving performance and user experience
    Legal basis: legitimate interests + legal obligations (security) where applicable

  1. After-sales support

  • Handling requests, complaints, and customer care
    Legal basis: performance of a contract + legitimate interests (service quality)

  1. Marketing communications (newsletter, special offers)

  • Sending promotional communications and personalizing offers
    Legal basis: consent (opt-in), or legitimate interests where permitted for existing customers (subject to applicable rules)

  1. Audience measurement and analytics (cookies)

  • Traffic analysis, statistics, optimization of campaigns
    Legal basis: consent for non-essential cookies; legitimate interests for strictly necessary cookies

5. Who We Share Personal Data With

We do not sell your personal data.

We may share your personal data with:

  • Payment providers (e.g., Stripe, PayPal)

  • Carriers and logistics partners for shipping and returns: Mailbox

  • Technical service providers (hosting, maintenance, email delivery, CRM, analytics/tag management): substack

  • Public authorities (administrative, tax, judicial, customs) where required by law or valid request.

Service providers may act as processors (processing on our behalf) or as independent controllers (e.g., payment providers), depending on the circumstances.

6. International Data Transfers

Some providers may process data outside the European Economic Area (EEA). Where this occurs, we implement appropriate safeguards (such as the EU Standard Contractual Clauses) and comply with GDPR requirements.

7. Data Retention

We retain personal data only for as long as necessary for the purposes described above:

  • Account data: until you delete your account, then limited retention/archiving where required.

  • Order and invoicing data: retained according to applicable legal and tax/accounting obligations in Italy.

  • Marketing data: until you withdraw consent or, where applicable, for a reasonable period after the last active interaction: substack

  • Customer support data: as long as needed to handle your request, and longer where necessary for disputes or legal claims.

Once retention periods expire, data is deleted or anonymized. Certain data may be archived for longer where legally required or necessary for legal claims.

8. Security Measures

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, alteration, or disclosure (e.g., access controls, encryption, secure hosting, internal procedures).

9. Your Rights

Under Articles 15-22 GDPR, you have the right to:

  • Access your personal data

  • Rectify inaccurate data

  • Request erasure (where applicable)

  • Object to processing

  • Restrict processing

  • Data portability

  • Withdraw consent at any time (where processing is based on consent)

To exercise your rights, contact us at:
Email: support@lorenzicomo.com
Mail: Equocube S.r.l., Corso 22 Marzo 5, 20129 Milan (MI), Italy

We may request proof of identity where reasonably necessary.

Complaints

If you believe your rights are not respected, you can lodge a complaint with the competent supervisory authority, including in Italy:
Garante per la Protezione dei Dati Personali (Garante Privacy).

10. Cookies, Tags, and Trackers

When you browse the Website, cookies may be stored on your device.

Cookies may be used to:

  • Ensure the Website functions properly (strictly necessary cookies)

  • Remember your session and cart

  • Measure audience and improve the Website

  • Deliver personalized advertising (if enabled)

You can manage your preferences via the cookie banner on the Website and through your browser settings. Non-essential cookies can be refused.

11. Social Media

Official Lorenzi Como social media accounts may allow users to publish content. Content posted on social platforms may be accessible to third parties, and users should exercise caution when sharing personal data.

Equocube S.r.l. is not responsible for processing carried out by the platforms or for damages resulting from user disclosure on such platforms.

12. Links to Third-Party Websites

The Website may contain links to third-party sites or services. We are not responsible for their privacy practices. Please review their privacy policies.

13. Contact

For any questions about this Policy:
hugo@lorenzicomo.com

For more details, refer to our legal issues page.